Selected Public Work
Case studies
SiriusXM Media / branded audio
Audio-first creative that paired Dove body wash scents with listener mood signals in real time, matching voiceover tone, music direction, and sound design to romantic, mellow, happy, and energetic listening moments.
Role: Lead Audio Producer, Studio Resonate
Contribution: Sourced and directed voiceover talent, shaped the tone of each scent-specific ad read, and supported audio production choices that aligned voice, music, and mood targeting.
Outcomes: Delivered 10M+ impressions and a click-through rate more than 2x benchmark, using contextual mood targeting to connect scent, music, and listener mindset.
A cross-platform audio campaign built around athlete-led storytelling, body confidence, and the message of keeping girls in sports through personal stories, 3D audio, podcasts, and live reads.
Role: Studio Resonate audio production / campaign execution
Contribution: Supported a multi-format audio storytelling system across custom athlete spots, immersive 3D audio, podcast integrations, and SiriusXM sports-channel live reads.
Outcomes: Generated 103M impressions, 98% positive sentiment, 448% above impression KPIs, and award recognition including Hermes Platinum and ThinkLA Best Audio Campaign.
Production Boundary
Selected work shown here uses externally published SiriusXM Media case studies and public proof links. Additional production examples can be shared where appropriate.
Aili Chu
info@ailichu.com
© 2024. All rights reserved.